Reach 30 million homes at the same time
Door Drops are a powerful and cost-effective way to market your business. Whether you are a high-growth eCommerce brand or a national charity, Door Drop marketing drives engagement with a wide audience.
WHAT ARE DOOR DROPS?
Whether you are a local authority, charitable organisation or consumer-focused business, a door drop can be an extremely effective and impactful method of reaching and communicating with your target audience – which is why some 80% of the UK’s top advertisers use the medium.
Door Drop campaigns make an immediate impression, generate rapid and measurable response and build positive brand perception over the long term.
They can achieve cost effective market coverage without duplication of recipient and permit activity to be focused
specifically on households who fit the demographic profile of your target audience.
The flexibility of door drop marketing allows for activity to be targeted as accurately as a single street, or as broadly as
every UK address.
WHY DOOR DROPS
Door drops can be a great addition to your marketing mix. They put your brand message straight into the homes of new and existing customers and drive high levels of engagement.
In fact, research shows that 73% of door drops are opened, read or filed*. And they are great value for money too. For as little as £500** you could reach up to 8,000 households to help build your business.
Whether you are a big, medium or small business, you can take advantage of our Door to Door targeting service to help you reach the right households for your campaign. And you can do this locally or nationally in almost 30 million homes across the UK without using personal data.
It’s no wonder 80% of the UKs top advertisers use door drops.
of Door Drops are opened, read, or set aside for later
UK homes we can reach
of people who received a Door Drop acted on it
of the UK's top advertisers use Door Drops
WHY BLUE MARKET MEDIA?
We've run countless Door Drop campaigns and have a dedicated team to this unique form of powerful advertising.
Door Drop targeting is a crucial element of the channel. our team have a range of software and processes that makes sure you get it right, first time.
Our unique agency buying power and long-lasting relationship with suppliers means that we can beat any other agency for price
HOW DOES IT WORK?
We analyse your current customer base. Using cutting-edge software, we can tell you who buys your product and any geographical trends.
With innovative planning tools, we tailor your campaign based on target customers, timing, and budget.
We offer a 360⁰ service so we will then print and distribute the leaflets for you – sit back and watch the sales roll in.
CAN YOU PRINT AND DESIGN MY DOOR DROPS?
Yes, absolutely. We can facilitate the entire campaign from planning through to the design of your Door Drops. Our design team will work closely with you to ensure all brand guidelines are met and the door drop is as results-focused as possible.
IS THERE A MINIMUM BUDGET TO RUN A DOOR DROP CAMPAIGN?
In short, there is no minimum. It is important that your campaign meets your KPI’s and generates the required sales. We will work with you to ensure your door drop campaign is as cost-effective as possible to ensure you get the results you need.
ARE DOOR DROPS RIGHT FOR ME?
We run door drop campaigns for many industries. From fast-growing eCommerce brands, to charities and established supermarkets door drops are a versatile way to expand your customer base. It’s worth speaking to the team to see if door drops are an acquisition channel you can utilise.
HOW DO YOU TARGET DOOR DROPS?
We use complex targeting software to create a bespoke campaign for you. We ensure that we are targeting those prospect customers of yours using a database consisting of your current customer profile and mosaic profiling ensuring the best possible match to deliver strong returns. Don’t worry thought – we’re experts in the field and will work with you to ensure an effective campaign whether you’re new to Door Drops or a seasoned pro.
HOW QUICKLY CAN I LAUNCH A DOOR DROP CAMPAIGN?
Once artwork is complete, we can get your door drop live within 4 weeks. You can choose the length of your campaign, but typically the door drops will be distributed across 1 – 2 weeks.
What the DMA says about Door Drops
Door drops offer a unique opportunity to deliver a hard hitting message and call to action; this can be especially effective as part of an integrated marketing strategy.
Distribution can be easily co-ordinated to run alongside complementary advertising campaigns on radio, television or in print.
Door drops can also be used as a follow-up mechanism to reinforce or build on a single campaign message across multiple media to achieve high levels of consumer recall and response.
To learn more about the Data & Marketing Association click here.
We’re always looking to partner with high-growth companies. Our sights are set high!
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020 3538 9753