Target Hard to Reach Customers
Increase brand awareness and drive direct response with Press advertising. The more circulations have settled, the more loyal and engaged audiences have become.
WHAT IS PRESS ADVERTISING?
Press Advertising is the placing of a printed advert within a magazine or newspaper.
With the ability to target customers that are hard to reach and not susceptible to online advertising, many brands are still turning to this proven form of advertising to grow their customer base and boost brand awareness. Devoted readers accept advertisements as part of the user experience and are ultimately more engaged.
WHY PRESS ADVERTISING?
“The average dwell time of a newspaper is over an hour”
The known problem with digital ads is that they’re fleeting. One second, they are there and then gone the next.
Print ads are viewed for twice as long as the average digital ads. With opportunities ranging from national press to niche magazines, you can implement a targeted press campaign that commands a high level of engagement. Our team will develop a full press strategy using our unique data sets and proven processes to save you from guesswork.
“84% of UK online users admit to “rarely” clicking on ads”
WHAT PRESS OFFERS
Getting your newspaper advertisement into the Sunday paper is like getting your child into Cambridge: You can expect good things from it. Sunday is considered “shopping” day for many consumers.
This is the day people actively seek out both newspaper Inserts and newspaper ads so they can plan their weekly shopping schedule. Can you imagine having consumers actively seek out your ads?
A MASSIVE UNTAPPED AUDIENCE
Don’t believe all the gossip about print being dead. Statistics clearly show that newspapers still reach a very large audience. In fact, over 10 million newspapers are read every day in the UK.
This figure doesn’t even take in to account the possibility of scaling your business through magazine advertising too.
SHOPPING MADE EASY
You’re a consumer; don’t you tend to love anything that makes your life easier, a discount or an exciting new brand endorsed by your favourite magazine or newspaper? Well, newspaper and magazines adverts save consumers time and money.
Consumers rely on press ads when researching offers on products they are planning on buying and they enjoy browsing to discover even more ways they can save.
WHY BLUE MARKET MEDIA?
We’re an affiliate agency of all of the major magazine and newspaper brands within the UK. We have access to exclusive offers and opportunities that we procure especially for our clients.
Through our bulk buying process, our clients benefit from our cost-pressing process where we leverage our buying positions to secure the lowest press costs in the industry.
When planning your press strategy, you want the full backing of an agency that has done it all before. Don’t just put it out there and hope for the best, use our knowledge and expertise to get it right the first time.
We’re always looking to partner with high-growth companies. Our sights are set high!
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Friday: 9AM - 5PM
87 Leonard St, Shoreditch, London EC2A 4QS, UK
020 3538 9753