In 2025 marketing campaigns are redefined with generative AI, as well as evolving consumer expectations. Catchy slogans and stunning visuals alone don’t cut it anymore, and today’s audiences necessitate informed brand values, ethics, and custom messaging.
In this change, print advertising has a revival fuelled by new mailing companies who are redefining mailing services; combining sophisticated technology, data-driven personalisation, and sustainable practices to bring print advertising a refreshing and exciting, tangible way to engage audiences.
In this article we will talk about how modern mailing companies are changing print advertising, the zero-click movement, the unique strengths of print, and how to maximise engagement through combined marketing approaches.
The Zero-Click Movement and Print Advertising
By 2025, marketing will be in a zero-click era, realigning the focus of value delivery to the consumer rather than website traffic.
Marketers are prepared for this new exciting phase propelled by AI generated content and the changes in consumer habits that pivoted during COVID.
Zero-click marketing is about making the important information available immediately, and capturing audiences in the place that they exist.
Mailing companies that relied on direct mail for contacting audiences are now strategizing their plans for mail and increasingly using mailing services to deliver printed advertising, and break through the noise of digital marketing.
According to research conducted by Royal Mail Marketreach that reported on the results of its Novel Mail: The Impact of Direct Mail Campaigns, on average direct mail had an average open rate of 60%.
Compared to Email Marketing, 69% of consumers feel that they value printed mail more than digital marketing, and 70% of recipients feel that receiving personalized mail makes them feel special. That is quite convincing data and makes print advertising an exciting approach to providing informative, and engaging content.
Therefore, as ad blockers, spam filters and marketing opt outs continue to hinder how the digital sphere connects with audiences, mailing services allow for a different way to connect with an audience that is difficult to reach.
Print advertising assists in connecting with an audience by establishing the value of an experience over the quest for a click, as the newly coined zero-click movement becomes the preferred strength of marketing for the success of brand, and represents tangible experiences that more relatable to internal identification, as printed marketing provides much deeper levels of credibility and authenticity than what can be found with digital.
The Benefits of Print Advertising in 2025
Many people use digital marketing, but print advertising is still an essential part of modern marketing campaigns. Mailing companies have pointed out the following benefits are core reason paper advertising is essential for your marketing campaign:
- Tangibility: Print advertising allows consumers to hold, share or display the piece. The tangibility provides movement to make print advertising stand apart from digital when consumers are facing a huge amount of screen time and distraction.
- Creates Connections: Print ads with tangible mailers allow a deeper emotional connection with its audience. By appealing to your target audience’s senses, high quality paper significantly increases the overall emotional experience, memory of the ad and the brand.
- Credibility: Print advertising looks more professional, trustworthy and authentic. A 2017 Royal Mail study showed that 71% of people have trust in advertising mail. This number will likely increase in 2025 as consumers seek authentic brand experiences in a digital overly dominant world.
- Inclusivity: Approximately 63.9% of the world uses social media, not everyone is online. It is important to reach the offline portion of your target audience. Printed ads provide access to offline audiences, achieving inclusive audiences for your brand.
These are the characteristics that make print advertising a valuable medium and mailing companies are empowering printer advertising more effectively by providing innovative and creative mailing services packaging and arrangement techniques by using technology.
Personalisation: The Heart of Modern Mailing Services
Hyper-personalisation is at the heart of how mailing services are redefining printed advertising in a thoughtful yet brave way.
Mailing services are using sophisticated data analytics to hyper-personalise mailers through personalised salutation with customer name, specific offers, or QR codes linking to tailored landing pages.
With hyper-personalisation mail, advertising becomes contextually relevant, improving response rates by letting recipients know that their response is valued.
Additionally, mailing services are adding incentives through discount codes or samples, further enhancing engagement and allowing printed advertising to become a precision advertising tool with relevance as a key message to deliver!
Automation and Efficiency in Mailing Services
Mailing services are being changed by automation so that print advertising becomes more efficient and cost effective.
Mailing companies now use automated systems that review addresses and check with Royal Mails address database to ensure that the mail is able to be delivered (and also ensures that it is GDPR compliant).
This automation helps reduce undelivered returns, reduces mailing time, saves money, and lowers campaign costs, while also improving the likelihood of a successful marketing campaign.
New technologies are also designed to improve printing and fulfilment services which allows mailing services to provide an end-to-end process from designing branded artwork to delivering anywhere in the world.
Sustainable Practices in Print Advertising
Sustainability is a priority for consumers today, and mailing services are complementing mail advertising to these values.
Mailing allows advertising to lessen its impact on the environment and target audiences that care about sustainability by using compostable poly wraps and responsibly sourced paper.
These sustainable practices challenge the idea that digital marketing is innately greener, instead allowing print advertising to be seen as an ethical, credible space that has audiences in mind as they value authentic experiences.
Creative Design and Digital Integration
Creative design is critical for making print advertising stand out. Mailing companies prioritise high-quality printing, using vibrant colours and innovative formats like postcards to capture attention. Mailing services also incorporate digital elements to bridge the physical and online worlds:
- QR Codes: These link print advertising to curated digital content, encouraging further engagement without relying on clicks for value delivery.
- Personalised URLs (PURLs): PURLs enable tracking of recipient behaviour, allowing businesses to measure campaign performance and refine future mailing services.
- Social Media Integration: Including social media handles or campaign hashtags in print advertising fosters online community building, extending campaign reach.
Mailing companies note that print advertising can drive 92% of recipients to a brand’s website, amplifying its impact when paired with digital channels. This multi-channel approach maximises engagement, aligning with the zero-click movement’s focus on meeting consumers where they are.
The Future of Print Advertising
The future of print advertising is bright, with mailing companies leading the way. By integrating AI-driven insights to predict consumer behaviour and incorporating retargeting capabilities, mailing services are evolving to create more effective campaigns. Print advertising’s ability to deliver value upfront aligns perfectly with the zero-click movement, ensuring it remains a cornerstone of modern marketing. As businesses seek to cut through digital noise and build authentic connections, print advertising, powered by innovative mailing services, offers a tangible, impactful solution.
Next Steps
To leverage the power of print advertising in your 2025 marketing strategy, turn to the advanced mailing services of Blue Market Media. With a focus on personalised, sustainable, and results-driven campaigns, we can help you connect with your audience in more meaningful ways. Visit our website today to discover how print can elevate your brand and transform your next campaign.