Mailing House

Looking to launch a direct mail campaign? A trustworthy, affordable, and quality mailing house can help. Providing a comprehensive range of services, at our mailing house we ensure that your campaigns are efficiently executed, delivered professionally, and have the desired impact on your target audience.

Whether you’re a small business seeking local engagement or a large corporation with a national reach, we tailor our services to your unique needs. The result is seamless, impactful, and cost-effective mail campaigns.

From the very first call or email, we begin to understand your unique goals, target audience, and budget. And using this knowledge, we craft a bespoke mail distribution plan for your business.

Our Mailing House Services

Your one-stop-shop for direct mail marketing, our specialist UK mailing house offers everything you might expect – and more!

Customer Profiling

Transforming generic outreach marketing into bespoke mailers that foster personalised connections, we help you to:

  • Understand the demographics, preferences, and behaviours of your target audiences
  • Make sure your marketing materials align with your intended recipients’ specific needs and interests
  • Connect personally with each individual recipient.

Mailing Lists

A strategic asset that allows you to reach the right audience with personalised and relevant content, with a good mailing list, you will benefit from improved response rates and cost-effective marketing campaigns. At our mailing house we:

  • Provide GDPR-compliant mailing lists that let you reach new customers without having to worry
  • Ensure your marketing collateral is delivered to the right people at the right locations, enhancing the relevance of your campaigns
  • Track the responses and outcomes of your direct mail campaigns.

Data Cleansing

Keeping a mailing list updated and compliant can be a real chore. With our mailing list cleansing services, we take that hassle away by:

  • Regularly checking, updating, and refining your data to ensure your marketing campaigns reach your target recipients (maximizing ROI!)
  • Making sure you avoid sending communications to outdated or incorrect addresses. So you save on postage and printing costs
  • Ensuring that your data always reflects the professionalism of your business.

Quality Printing

Poor-quality printing can significantly limit the success and effectiveness of your direct mail campaigns. On the other hand, a well-printed direct mail will give a positive first impression and convey a sense of professionalism. Our mailing house:

  • Offers high-quality printing services at competitive rates. So you get the best value for money
  • Optimises the printing process so you always benefit from the best possible price
  • Ensures your messages are clear, legible, and easy to read
  • Provides a quick turn-around. We only need about a week to print and deliver your assets to Royal Mail.

Postage

A trusted mailing house should offer simple ways to reduce postage costs. For example, when you work with us, we will:

  • Help you take advantage of the significant pre-sorting discounts offered by the postal service
  • Offer bulk mailing options for larger quantities which can see prices reduce dramatically
  • Advise on the sizes and weights that conform to the standards specified by Royal Mail, and those that will incur additional postage costs
  • Help you decide whether Partially Addressed Mail (PAM)* would work for your campaigns.

*Partially Addressed Mail (PAM) lets you send unaddressed mail to all the households in a specific area, based on a combination of geographic and demographic criteria. 

Graphic Design

Design is a strategic and integral component of your direct marketing efforts. And the effectiveness of your campaigns is greatly influenced by the thought and creativity invested in design. At our mailing house, we provide creative graphic design services that will help you:

  • Stand out from the competition
  • Ensure any material you send out supports your brand identity
  • Make a positive and lasting impression on your target audience
  • Clearly convey your messages to drive engagement and response rates.

Popular Mail Formats

Whether via a postcard, flyer, or brochure, sending marketing material directly to a potential customer’s mailbox can have a huge impact. With a proven track record in the industry, we our direct mail company specialise in transforming your marketing visions into tangible, impactful mailings – whatever the format.

  1. Letters

    A traditional and authentic way for businesses to establish an emotional connection with their audiences, letters can be used to convey key messages thoughtfully and directly. And the personal touch and sincerity of a well-crafted letter have stood the test of time.

  2. Postcards

    Compact, simple, and attention-grabbing, postcards are a potent tool in the direct mail armoury despite their seemingly unassuming nature. What’s more, when you inject creativity, data, and digital technologies into your postcard campaigns, you can boost engagement, infuse personalisation, and drive conversions.

  3. Leaflets

    A firm favourite due to their simplicity and affordability, leaflets and flyers punch well above their weight when it comes to results. That’s why, despite an increase in digital tools, the undeniable power of traditional printed marketing materials like leaflets and flyers remains steadfast.

  4. Catalogues

    Offering a clear and comprehensive format to showcase products or services, catalogues are a valuable asset in the direct marketing toolkit. Best suited to businesses that want to provide in-depth information to their target customers, catalogues continue to offer

Reasons To Use Our Mailing House

At our mailing house in London, we blend insight, precision, and creativity to deliver impact in every direct mail campaign. Your strategic partner, navigating the intricate world of mail marketing, we offer a suite of comprehensive solutions designed to elevate your brand’s reach and resonance.

What’s more, because we understand the latest and best mailing practices, our experienced team adds value every step of the way. So, when you need to deliver, you can trust our mailing house to provide everything you need. Your success in the world of direct mail starts here!

Experience

With an impressive track record across the UK, we have successfully helped brands across diverse industries to remarkable growth. Trust in our proven ability to deliver, and witness impressive results for yourself.

Postage Savings

Offering remarkable postage savings on your mail campaigns – with pre-sorting and bulk discounts – say goodbye to budget constraints and hello to an efficient and economical way to get noticed.

Printing Savings

Compared to other marketing tactics, direct mail distribution is a cost-effective solution. And when you use our affordable mailing house printing services, we’ll show you how to connect with your audience without breaking the bank.

Environmentally Friendly

Recognising the impact of direct mail on the environment, we have implemented eco-friendly practices throughout our operations. For example, our paper choices are carefully curated to support responsible forestry practices, and we actively encourage clients to opt for recycled and recyclable materials.

Time Efficiency

In the fast-paced marketing world, time is of the essence. And at our mailing house, we understand the importance of efficiency. Our streamlined processes and cutting-edge technologies are meticulously designed to optimise every aspect of your direct mail campaign, ensuring swift and precise execution.

Make An Enquiry Today

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    Contact Blue Market Media Today

    020 3538 9753

    £14 ROAS

    on average, customers generate £14 for every £1 spent on direct mail.

    87%

    increase in direct mail distribution volume over the past 10 years.

    60%

    of direct mail material is opened by the intended recipients.

    56%

    of direct mail recipients have purchased after receiving the collateral.

    Popular Industries for Direct Mail

    Assisting with all your direct mail design, printing and delivery requirements, our specialist direct mail company offer a strategic and consultative approach to help maximise your marketing objectives. Book your free direct mail consultation with Blue Market Media today.

    • Ecommerce
    • Charities
    • Estate Agents
    • Hospitality
    • Education
    • Professional services
    • Fitness Centres
    • Healthcare

    Mailing House London - FAQs

    What is a mailing house?

    Modern mailing houses specialise in all the various aspects of direct mail campaigns. They offer a range of services, including:



    • Mailing List Management

    • Printing & Personalisation

    • Addressing, Sorting & Packaging (envelope stuffing!)

    • Postage & Delivery

      Tracking & Reporting.


    When choosing a UK mailing house, you must appoint the best in the business. Things to consider when picking a direct mail partner are:



    • Experience and reputation

    • Feedback from previous clients

    • Range of services

    • Printing options

    • Data practices

    • Quality control procedures

    • Bulk mailing options and postage discounts

    • Environmental practices.


    Our well-established mailing house has an enviable reputation, many happy clients, and all the expertise needed to handle your campaign effectively.


    The response rates for direct mail can vary widely depending on several factors, including the industry, target audience, offer, and the quality of the mailing list. We can help you to establish a good rate for your business and industry.


    Yes, the Blue Market Media mailing house provides GDPR-compliant mailing lists.


    Direct mail is an excellent way to communicate with potential customers, providing a range of benefits. For example, direct mail:



    • Helps you reach the most relevant audience for your product or service

    • Increases brand visibility

    • Fosters personal connections by placing printed material directly into the intended recipients’ hands

    • Leaves a lasting impression and enhances the perceived value of your message

    • Is highly cost-effective compared to digital marketing

    • Offers impressive engagement and response rates

    • Enables you to track key metrics such as response rates, conversion rates, and ROI

    • Can be integrated with other marketing channels to create a cohesive and multi-channel campaign.


    Direct mail and Partially Addressed Mail (PAM) are effective ways to reach your target audiences. And, while each has its own set of best practices, there are some accepted top tips when launching a PAM or direct mail campaign.



    • Define the objectives of your campaign before you begin

    • Establish your target audience

    • Ensure the accuracy and cleanliness of your mailing list

    • Be GDPR-compliant

    • Craft compelling and relevant content that meets the needs of your target audience

    • Use personalisation to enhance the relevance of your message

    • Include a clear Call-to-Action (CTA)

    • Invest in high-quality design

    • Conduct A/B testing to optimise various elements of your campaign

    • Integrate direct mail with other marketing channels to boost success rates

    • Implement tracking mechanisms to measure the success of your campaign.


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    a good fit

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    with our team.

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    020 3538 9753

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