Door drop marketing. We’ve all seen it, and probably engaged with it at some point.
It is a proven and cost-effective way to get a message out to a guaranteed number of people.
Of course, there are ways to enhance and maximise results with door drop marketings. Who has time for visually bland marketing materials with no clear message?
Not us, that’s for sure. That’s why we wrote this guide to the do’s and do nots of door drop marketing.
It will cover:
- Finding and reaching your target audience
- Using the medium for a concise but clear message while avoiding fluff
- How we can help you make the most of a door drop campaign
The Do’s of Door Drop Marketing
Create a Target Audience
Targeting door drop marketing materials is easier and more effective than you might think.
For example, you can use statistical data and actual on-location research to work out where your target audience lives.
Hone Your Message
Door drop marketing has an advantage over going online. One you might not have thought of. They don’t disappear in a half a second mouse scoll.
This gives you multiple chances to let your brand or product message sink in. But, equally, there’s no wider
page to click through to if you do get their attention. So, with door drop marketing it’s important to expertly
craft what you want to say to fit into a compact space. While also being engaging and eye catching.
Sounds like hard work? That’s where we come in. We’re experts at this kind of thing, so feel free to get in
contact today and see what we can do.
The Don’ts of Door Drop Marketing
Don’t Scatter Shot
Keep your door drop campaigns targeted, and infrequent enough to maintain interest.
You could direct mail every residential address within 10 miles of your company HQ.
But that wouldn’t be targeted
Instead, target your door drops (as looked at above) and make sure to add value to anyone that reads it.
Avoid Waffle or Too Much Text
Yes, the recipients of door drop advertising are at home. Where they have more time and make buying decisions.
Do they want to spend that time reading a novel’s worth of text on a leaflet through their door?
To avoid that, we’ll make sure that your marketing materials are visually appealing and get your message across in a clear and concise way.
If a customer engages, they’ll come back to learn more about your business and what you do and provide.