Category: Blog

Introduction to leaflet advertising Think leaflet advertising is a thing of the past? Think again. In a world where online marketing seems to be the norm, it’s easy to overlook the enduring power of traditional advertising methods. However, leaflet advertising has stood the test of time and continues to be a relevant and effective strategy.… Continue reading Leaflet Advertising: What Is It, Types & Benefits.

Introduction to leaflet distribution Leaflet distribution is a highly effective and impactful advertising tool. Also known as door drops, this clever marketing strategy sees promotional materials delivered directly to the homes and businesses of potential customers without using personal data. Widely used by organisations of all types and sizes, door drop marketing can raise awareness,… Continue reading Leaflet Distribution: Your Complete 2024 Guide

Direct marketing Direct marketing helps businesses connect with their target audiences, driving engagement, loyalty, and sales. Unlike mass marketing techniques that go after a broad audience, direct marketing lives and dies by one-on-one communication. So, to be effective, it needs a personal touch. Direct marketing, done right, engages specific individuals or groups with personalised messages,… Continue reading Direct Marketing: Your Comprehensive Guide 2024

Bulk Postage Looking to send large quantities of letters, postcards, or promotional materials? If so, we’ll help you do so at a reduced rate. However big your direct mail campaigns, our bulk postage service will unlock significant cost-savings that’ll leave you grinning from ear to ear! At Blue Market Media, we’ll help you secure the… Continue reading Bulk Mail Postage: Everything You Need To Know

What is a mailshot? Let’s start with the basics. What exactly is a mailshot? A mailshot is a direct mail communication. Typically sent to large groups of people (often customers or potential customers), mailshots are packed with exciting updates, offers, and goodies from brands eager to share their latest and greatest. People tend to think… Continue reading What are Mailshots? Your Comprehensive Guide

What is Partially Addressed Mail? Partially Addressed Mail is a service provided by the Royal Mail that involves sending mail items to specific households or businesses without naming an individual recipient. Instead of addressing the mail to “John Doe,” it might be addressed to “The Householder” or “The Business Owner.” This approach respects the privacy… Continue reading Partially Addressed Mail Explained

Amid a flood of emails, social media posts, and online advertisements, modern marketers are looking for a fresh approach to cut through the digital clutter and capture the attention of their target audiences. But what if, rather than grasping at the next big thing, there was a tried and tested way to reach your recipients?… Continue reading Direct Mail Ideas for Your Next Campaign

Door drop marketing. We’ve all seen it, and probably engaged with it at some point. It is a proven and cost-effective way to get a message out to a guaranteed number of people. Of course, there are ways to enhance and maximise results with door drop marketings. Who has time for visually bland marketing materials… Continue reading The Do’s and Don’ts of Door Drop Marketing Campaigns (Leafleting Top Tips)

How to Use it for Targeted Marketing Direct mail is one of the most powerful choices in any marketer’s toolbox, either online or off. It is targeted, personal and tactile. If done properly, direct mail marketing offers businesses significant advantages over online campaigns. So, how does that work? And what does a great direct mail… Continue reading The Power of Direct Mail

This is WHY Inserts are essential to your brand